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We write our project case studies and blog posts with beginner through senior managers in the cultural field in mind. With careers in communications, marketing, audience and donor development, and additional areas affected by branding, we share broad perspectives, experiences, frameworks, and ideas that help managers in their day-to-day work and interactions with colleagues and audiences.
Aspen Music Festival and School: 75th Anniversary Celebration
• Tactical Strategy • Message Platform • Season Logo and Visual Identity • Social Media Homepages • Mass Email Templates • Email Signature • Season Preview Brochure • Season Introduction Invitations • Weekly Poster • Walkway Banners
Brand Strategy in the Cultural Field: Conversation with James McNamara
The Chinese University of Hong Kong invited James McNamara to speak with students pursuing a master of arts degree in cultural management.
Lumberyard: Positioning a Catalyst in Contemporary Performing Arts
• Research and Analysis • Position Statement • Position Pillars • Image Attributes • Organization Tagline Consultation • Usage Guidelines
Aspen Music Festival and School: Brand Inspiration from Image and Legacy
• Qualitative and Quantitative Research • Brand Strategy • Image Attributes • Position Statement • Position Pillars • Visual Identity • Digital • Website • Print • Brand Guidelines • Launch and Governance Consultation • Season Identity, Digital and Print
MCC Theater: Discovery Before Decisions
• Qualitative and Quantitative Research • Brand Strategy • Image Attributes • Naming Consultation
IA Interior Architects: Underscoring and Refining Purpose
• Qualitative Research and Analysis • Leadership Presentations and Workshops • Purpose Statement • Core Values • Key Traits • Activation Ideas
Alden Theatre: A Logo in Need of a Qualifier
• Information Study and Analysis • Organization Tagline Concepts and Finalists • Tagline Identity • Usage Guidelines
Increasing Attendance and Support: Branding, Does it Still Matter?
The California Association of Museums invited James McNamara to speak with senior, mid-career, and new museum managers in communications, marketing, and development.