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We write our project case studies and blog posts with beginner through senior managers in the cultural field in mind. With careers in communications, marketing, audience and donor development, and additional areas affected by branding, we share broad perspectives, experiences, frameworks, and ideas that help managers in their day-to-day work and interactions with colleagues and audiences.

PROJECT, Brand Strategy and Visual Identity James McNamara PROJECT, Brand Strategy and Visual Identity James McNamara

Aspen Music Festival and School: Brand Inspiration from Image and Legacy

• Qualitative and Quantitative Research • Brand Strategy • Image Attributes • Position Statement • Position Pillars • Visual Identity • Digital • Website • Print • Brand Guidelines • Launch and Governance Consultation • Season Identity, Digital and Print

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