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Project case studies and blog posts are written for entry-level, intermediate, and senior-level cultural field managers, who work in communications, marketing, audience and donor development, and additional areas affected by branding. Our intent is to provide overarching perspectives, experiences, frameworks, and ideas that help managers in the day-to-day tasks of their positions and interactions with colleagues and audiences.
Alden Theatre: A Logo in Need of a Qualifier
• Information Study and Analysis • Organization Tagline Concepts and Finalists • Tagline Identity • Usage Guidelines