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Project case studies and blog posts are written for entry-level, intermediate, and senior-level cultural field managers, who work in communications, marketing, audience and donor development, and additional areas affected by branding. Our intent is to provide overarching perspectives, experiences, frameworks, and ideas that help managers in the day-to-day tasks of their positions and interactions with colleagues and audiences.
Brand Strategy in the Cultural Field: Conversation with James McNamara
The Chinese University of Hong Kong invited James McNamara to speak with students pursuing a master of arts degree in cultural management.
Increasing Attendance and Support: Branding, Does it Still Matter?
The California Association of Museums invited James McNamara to speak with senior, mid-career, and new museum managers in communications, marketing, and development.