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We write our project case studies and blog posts with beginner through senior managers in the cultural field in mind. With careers in communications, marketing, audience and donor development, and additional areas affected by branding, we share broad perspectives, experiences, frameworks, and ideas that help managers in their day-to-day work and interactions with colleagues and audiences.
Brand Strategy in the Cultural Field: Conversation with James McNamara
The Chinese University of Hong Kong invited James McNamara to speak with students pursuing a master of arts degree in cultural management.
Increasing Attendance and Support: Branding, Does it Still Matter?
The California Association of Museums invited James McNamara to speak with senior, mid-career, and new museum managers in communications, marketing, and development.