Brand Strategy in the Cultural Field: Conversation with James McNamara

The Chinese University of Hong Kong

The Chinese University of Hong Kong invited James McNamara to speak with students pursuing a master of arts degree in cultural management.

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This series includes six conversations on brand strategy for the cultural field, relevant to future and current cultural brand managers.

Click on the links below or here to view the series videos:

Part 1 – Branding Primer – 05:35

Part 2 – Differences Between Corporate and Cultural Clients – 07:41

Part 3 – Organizational Influence on Attendees – 04:55

Part 4 – Perspective on Organization Success Factors – 05:34

Part 5 – Tips for Success on Working with Consultants – 04:48

Part 6 – Career Tips for Future and Current Managers – 03:25

Interviewer: Ian Alden Russell, PhD, Associate Professor, Cultural Studies

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