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Project case studies and blog posts are written for entry-level, intermediate, and senior-level cultural field managers, who work in communications, marketing, audience and donor development, and additional areas affected by branding. Our intent is to provide overarching perspectives, experiences, frameworks, and ideas that help managers in the day-to-day tasks of their positions and interactions with colleagues and audiences.
MCC Theater: Discovery Before Decisions
• Qualitative and Quantitative Research • Brand Strategy • Image Attributes • Naming Consultation