• Orchestra performing on stage inside a modern concert hall with an audience seated in tiered seating.

    Aspen Music Festival and School

    75th Anniversary Celebration

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  • Large abstract wooden sculpture in the foreground with an urban campus scene, trees, stairs, and people walking in the background.

    The Chinese University of Hong Kong

    Brand Strategy in the Cultural Field: Conversation with James McNamara

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  • Nine dancers in athletic clothing perform on a stage with a floor covered in large white and black text from a newspaper or book.

    Lumberyard Contemporary Performing Arts

    Positioning a Catalyst for the Dance Field

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  • Two young men with backpacks walk on a paved path beside a river, surrounded by lush greenery and mountains, with modern buildings in the background on a bright, partly cloudy day.

    Aspen Music Festival and School

    Brand Inspiration from Image and Legacy

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  • People gathered outside a building with an illuminated sign that reads 'MGC' and a vertical sign above the entrance, at night.

    MCC Theater

    Discovery Before Decisions

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  • A person sitting on a couch using a laptop, which displays a webpage with values of an interior architecture firm.

    IA Interior Architects

    Underscoring and Refining Purpose

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  • Large audience seated in a theater, waiting for a performance or event to start, with purple stage lighting and minimal stage setup.

    Alden Theatre

    A Logo in Need of a Qualifier

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  • Logo of the California Association of Museums with the slogan 'Making It Happen' and words related to museums and engagement in a colorful word cloud.

    Increasing Attendance and Support

    Branding, Does it Still Matter?

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