Bespoke Team.
Bespoke Process.™

With each project we assemble and manage a team of specialists, as appropriate, in research, strategy, and design to provide an individualized combination from the following services:

Research and analysis

  • Communications and research review

  • Internal and external interviews

  • Qualitative and quantitative research

  • Audience analysis

  • Comparables analysis

Strategy and positioning

  • Communications issues, implications, recommendations

  • Position statement and position pillars

  • Image attributes

  • Naming, nomenclature, and brand architecture

  • Organization taglines

Design and touchpoints

  • Organization visual identity

  • Digital and print applications

  • Environmental design

  • Brand activation

Implementation and management

  • Brand guidelines

  • Launch consultation

  • Introduction and training