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We write our project case studies and blog posts with early-career through senior managers in the cultural field in mind. With positions in communications, marketing, audience and donor development, and additional areas affected by branding, we share broad perspectives, experiences, frameworks, and ideas that help managers in their day-to-day work and interactions with colleagues and audiences.
Brand Strategy vs. Design Strategy
There seems to be a need to clarify brand strategy vs. design strategy, what defines each, and how and when each is used.
Name Changes: The Real Process
You get where we’re going with the above quote, right? Not so fast . . . We attended an introductory meeting for the combination of two arts organizations. As part of it, they introduced the combined organization’s new name. I was reminded of how difficult the branding task of naming is.