TACTICAL STRATEGY • MESSAGE PLATFORM • SEASON LOGO AND VISUAL IDENTITY • SOCIAL MEDIA HOMEPAGES • MASS EMAIL TEMPLATES • EMAIL SIGNATURE • SEASON PREVIEW BROCHURE • SEASON INTRODUCTION INVITATIONS • WEEKLY POSTER • WALKWAY BANNERS AspenMusicFestival.com

The Chinese University of Hong Kong The Chinese University of Hong Kong invited James McNamara to speak with students working towards their master of arts degree in cultural management. This series includes six conversations on brand strategy for the cultural field with relevance for future and current cultural brand managers. Click on...

RESEARCH & ANALYSIS • POSITION STATEMENT • POSITION PILLARS • IMAGE ATTRIBUTES • ORGANIZATION TAGLINE CONSULTATION • USAGE GUIDELINES Lumberyard.org Opportunity Lumberyard Contemporary Performing Arts, or as they were known at the time, ADI | American Dance Institute, came to Arts Branding with a new mission, a new name, and an...

QUALITATIVE & QUANTITATIVE RESEARCH • BRAND STRATEGY • IMAGE ATTRIBUTES • POSITION STATEMENT • POSITION PILLARS • VISUAL IDENTITY • DIGITAL • WEBSITE • PRINT • BRAND GUIDELINES • LAUNCH & GOVERNANCE CONSULTATION • SEASON IDENTITY, DIGITAL & PRINT AspenMusicFestival.com Winner: The Drum Creative Awards Brand Identity Category Arts Branding...

QUALITATIVE & QUANTITATIVE RESEARCH • BRAND STRATEGY • IMAGE ATTRIBUTES • NAMING CONSULTATION MCCTheater.org Opportunity Permanent Home for Provocative Theater Arts Branding had the pleasure of working with MCC Theater as it made plans to build its first permanent theater complex. MCC Theater stands out in the crowded nonprofit, off-Broadway...

QUALITATIVE RESEARCH AND ANALYSIS • LEADERSHIP PRESENTATION AND WORKSHOP • PURPOSE STATEMENT • CORE VALUES • KEY TRAITS • ACTIVATION IDEAS InteriorArchitects.com Opportunity IA Interior Architects is the one world’s foremost interior architecture and design firms and the founder of the field, with offices in major U.S. cities, Toronto, and...

• INFORMATION STUDY and ANALYSIS • ORGANIZATION TAGLINE CONCEPTS and FINALISTS  • TAGLINE IDENTITY • USAGE GUIDELINES Alden Theatre Most of the time brand strategists and graphic designers strive for brevity and simplicity. But sometimes that can go a bit too far … Opportunity A New Logo but No Context...

California Association of Museums Conference Moderator and Panelists James McNamara spoke as part of a panel, moderated by Joan G. Cumming, Senior Director of Marketing and Communications at the Autry National Center. Carol D. Martin, Principal at Martin & Stowe Research, a cultural arts research firm, and Irina Zadov, Director of...