Brand Strategy for the Cultural Field: A Conversation with James McNamara
The Chinese University of Hong Kong The Chinese University of Hong Kong invited James McNamara to speak with students working towards their master of arts degree in cultural management. This series includes six conversations on brand strategy for the cultural field with relevance for future and current cultural brand managers. Click on the links below or here to view...
Increasing Attendance and Support: Branding, Does it Still Matter?
California Association of Museums Conference Moderator and Panelists James McNamara spoke as part of a panel, moderated by Joan G. Cumming, Senior Director of Marketing and Communications at the Autry National Center. Carol D. Martin, Principal at Martin & Stowe Research, a cultural arts research firm, and Irina Zadov, Director of Experience and Programs at the...