In past essays such as Branding vs. Marketing: In case you missed that lecture and Position first, then logo, I’ve touched on brand strategy informing key organization messages and organization visual identity. I should clarify brand strategy vs. design strategy and what defines each. Over the years, we’ve received cultural arts RFPs that stated the...

When you saw this essay’s title and saw the accompanying image, did you immediately know what I meant by brand champion? I chose Steve Jobs because he is probably the most recognized brand champion in the world. Could anyone embody the Apple brand more or better than him? As I head off to the American...

When we started these essays we thought branding was pretty much a well-understood, accepted concept within the cultural arts field. But then we got this response to one of our new business letters sent to a marketing director regarding our brand strategy consulting services: “At this time, we focus our energy on creating provocative and...