Points for Reflection

There are several times, events, or challenges in the life of a cultural organization when it needs the services of a brand consulting firm that specializes in the cultural field. Many times, an organization faces several of these milestones at once. They include:

Physical structure

  • Facility expansion
  • New building

Organizational change

  • New executive, artistic, or curatorial director
  • Change in mission or vision
  • New organizations
  • Merger of organizations
  • Expansion of organizaton

Perceptual realignment

  • Regaining relevance
  • Clarifying an organization’s scope or breadth

Symbolic change

  • Organization anniversary

Financial related

  • Need to increase revenues
  • Need to increase donors
  • Need to increase membership
  • Capital campaign launch