Posts tagged "Trudel MacPherson"
Understanding audiences for better branding

Understanding audiences for better branding

In general , consultants are collegial, but they don’t usually comment on each other’s work. It’s that whole competitive thing. But this exception is worth making because I’m an alumnus of the consulting firm that initiated this research study, respect their work, was involved in the inception of the study in its early iterations—and most...
People

People

Assets and attitude People are the cornerstone of our firm and our services. They and their experience are our only asset. Without them we don’t exist. Some clients think we are sharp, engaging, and flexible. Others think we are perceptive, friendly, and versatile. You decide.   James M. McNamara President Responsibilities. Company management and operations,...