Posts tagged "The Los Angeles Times"
Who's your organization's brand champion?

Who’s your organization’s brand champion?

When you saw this essay’s title and saw the accompanying image, did you immediately know what I meant by brand champion? I chose Steve Jobs because he is probably the most recognized brand champion in the world. Could anyone embody the Apple brand more or better than him? As I head off to the American...
Arts or/are Entertainment?

Arts or/are Entertainment?

In the back of my mind I recall Philippe de Montebello’s impassioned speech some years ago on “The Changing Landscape of Museums.” In it he said, “ . . . it is by clearly differentiating ourselves [museums] from all manner of entertainment that we maintain our integrity, that we remain not only useful but essential....