Posts tagged "Pentagram"
Branding a Building or Building a Brand?

Branding a Building or Building a Brand?

New York City Center opened its new season with improvements to its building exterior and a newly renovated interior. The architectural style of their Moorish Revival building reflects the theme of its original occupants. For those unfamiliar, City Center, a former Mecca Temple of the Ancient Arabic Order of the Nobles of the Mystic Shrine...
Brand Strategy vs. Design Strategy

Brand Strategy vs. Design Strategy

In past essays such as Branding vs. Marketing: In case you missed that lecture and Position first, then logo, I’ve touched on brand strategy informing key organization messages and organization visual identity. I should clarify brand strategy vs. design strategy and what defines each. Over the years, we’ve received cultural arts RFPs that stated the...
The Guggenheim – Leveraging their brand

The Guggenheim – Leveraging their brand

Back in January, “Helsinki announced that it has commissioned the Solomon R. Guggenheim Foundation to undertake a feasibility study to examine the possibility of building a new Guggenheim Museum in Finland.” While around for some time, museum branding is still in its infancy, but the Guggenheim is at the forefront. Do you need five museums...