Posts tagged "LaPlaca Cohen"
Branding a Building or Building a Brand?

Branding a Building or Building a Brand?

New York City Center opened its new season with improvements to its building exterior and a newly renovated interior. The architectural style of their Moorish Revival building reflects the theme of its original occupants. For those unfamiliar, City Center, a former Mecca Temple of the Ancient Arabic Order of the Nobles of the Mystic Shrine...
Understanding audiences for better branding

Understanding audiences for better branding

In general , consultants are collegial, but they don’t usually comment on each other’s work. It’s that whole competitive thing. But this exception is worth making because I’m an alumnus of the consulting firm that initiated this research study, respect their work, was involved in the inception of the study in its early iterations—and most...