Posts tagged "cultural arts positioning"
Redux: Make Your Brand Messages Come Alive

Redux: Make Your Brand Messages Come Alive

This quote has been the bane of my writing existence and the monkey on my back since high school. It and the time available are almost always at odds. But, it’s something we should all aspire to especially now as digital marketing is so prevalent. Some of you asked me to follow up on my...
Mission of Access: The Royal Ballet

Mission of Access: The Royal Ballet

The New York Times article, “Beer. Nachos. Arena. Ballet?” highlights the recent effort of The Royal Ballet to expand access to its programming. In mid-June, the Company held four performances of Romeo and Juliet at South London’s The O2 arena, the world’s largest single-roofed structure, which holds up to 20,000 people depending on the event....
Position first, then logo

Position first, then logo

Sometimes when we receive an RFP from a potential client or conduct a new business presentation, an arts organization will tell us that they want a new logo, but what they really need more, or before that, is positioning.  I’ve described in a previous essay the differences among an arts brand, arts branding, and arts...