Posts tagged "cultural arts branding"
Branding vs. Marketing: In case you missed that lecture

Branding vs. Marketing: In case you missed that lecture

When we started these essays we thought branding was pretty much a well-understood, accepted concept within the cultural arts field. But then we got this response to one of our new business letters sent to a marketing director regarding our brand strategy consulting services: “At this time, we focus our energy on creating provocative and...
Carnegie Hall: presenter or educator?

Carnegie Hall: presenter or educator?

I read about Carnegie Hall’s expansion of its in-person and online educational programs and the physical spaces needed to provide them and immediately thought: Is Carnegie Hall still a performing arts center with an education arm (Weill Music Institute) or is it becoming even more of an educational institution with performance venues? This may be...
Name changes: the real process

Name changes: the real process

Recently I attended an introductory meeting for the combination of two arts organizations (more on that trend later) and as part of it they introduced the combined organization’s new name. I was reminded what a difficult branding task naming is. It’s rare that entirely new names are launched in the cultural arts. More often we...
The Guggenheim – Leveraging their brand

The Guggenheim – Leveraging their brand

Back in January, “Helsinki announced that it has commissioned the Solomon R. Guggenheim Foundation to undertake a feasibility study to examine the possibility of building a new Guggenheim Museum in Finland.” While around for some time, museum branding is still in its infancy, but the Guggenheim is at the forefront. Do you need five museums...