Posts tagged "brand story"
Make Your Brand Messages Come Alive

Make Your Brand Messages Come Alive

Welcome. Isn’t that the first message we want people to know about our organizations—both as an offering and as the feeling we want them to have? Some of you have pointed out that for a brand consultant I seem to spent a lot of time focusing on brand identities and other graphic communications. Guilty. I’m...
Who's your organization's brand champion?

Who’s your organization’s brand champion?

When you saw this essay’s title and saw the accompanying image, did you immediately know what I meant by brand champion? I chose Steve Jobs because he is probably the most recognized brand champion in the world. Could anyone embody the Apple brand more or better than him? As I head off to the American...