Posts tagged "American Association of Museums"
Branding the Arts of Tomorrow

Branding the Arts of Tomorrow

As the annual American Association of Museums Conference gets under way in HoustonĀ  I thought it might be fun to riff off of their theme for this year’s conference: The Museum of Tomorrow. Having grown up in southern California, when I hear “tomorrow” I always think of Disneyland’s Tomorrowland and its promise of a different...
Who's your organization's brand champion?

Who’s your organization’s brand champion?

When you saw this essay’s title and saw the accompanying image, did you immediately know what I meant by brand champion? I chose Steve Jobs because he is probably the most recognized brand champion in the world. Could anyone embody the Apple brand more or better than him? As I head off to the American...