Brand Inspiration from Image and Legacy

Brand Inspiration from Image and Legacy

Arts Branding has had the pleasure of working with the Aspen Music Festival and School for over a year now culminating in the launch of the AMFS’s new brand strategy and visual identity at the start of their latest season on July 1. We engaged London-based, international design director, Jessica...
MCC Theater: Discovery Before Decisions

MCC Theater: Discovery Before Decisions

 A Permanent Home for Provocative Theater. Arts Branding had the pleasure of working with MCC Theater as it made plans to build its first permanent theater complex. MCC Theater stands out in the crowded nonprofit, off-Broadway theater market of New York City. Its challenging, edgy works make audiences sit-at-attention, rapt by...
Increasing Attendance and Support: Branding, Does it Still Matter?

Increasing Attendance and Support: Branding, Does it Still Matter?

Later in February I’ll be speaking as part of a panel at the California Association of Museums Conference on Friday, February 17, 2012. The conference runs from Wed-Fri, Feb 15-17 in Berkeley, California. Moderator and Panelists Joan G. Cumming, Senior Director of Marketing and Communications at the Autry National Center...
Redux: Make Your Brand Messages Come Alive

Redux: Make Your Brand Messages Come Alive

This quote has been the bane of my writing existence and the monkey on my back since high school. It and the time available are almost always at odds. But, it’s something we should all aspire to especially now as digital marketing is so prevalent. Some of you asked me...
Make Your Brand Messages Come Alive

Make Your Brand Messages Come Alive

Welcome. Isn’t that the first message we want people to know about our organizations—both as an offering and as the feeling we want them to have? Some of you have pointed out that for a brand consultant I seem to spent a lot of time focusing on brand identities and...
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The Guggenheim – Leveraging their brand

The Guggenheim – Leveraging their brand

Back in January, “Helsinki announced that it has commissioned the Solomon R. Guggenheim Foundation to undertake a feasibility study to examine the possibility of building a new Guggenheim Museum in Finland.” While around for some time, museum branding is still in its infancy, but the Guggenheim is at the forefront. Do you need five museums...
What's the most important determinant in deciding to attend a cultural arts event?

What’s the most important determinant in deciding to attend a cultural arts event?

Mazes, however convoluted, always have a definitive conclusion. With polls, I’m not so sure. This is a little poll I started on LinkedIn. Just curious, we’ll see if this audience’s responses reflect results from the client studies I’ve helped set up. Vote! http://polls.linkedin.com/vote/123166/guxmg
It takes a long time to become young *

It takes a long time to become young *

A while back I was leaving the office, waiting for the elevator. A woman in a hurry was also waiting. As we entered the elevator, she said she was running late and asked if she’d have time to make it to Broadway for a 7pm curtain. It was 6:30 and I assured her she would....