Audience Motivations
Increasing Attendance and Support: Branding, Does it Still Matter?

Increasing Attendance and Support: Branding, Does it Still Matter?

Later in February I’ll be speaking as part of a panel at the California Association of Museums Conference on Friday, February 17, 2012. The conference runs from Wed-Fri, Feb 15-17 in Berkeley, California. Moderator and Panelists Joan G. Cumming, Senior Director of Marketing and Communications at the Autry National Center will be moderating the panel....
Understanding audiences for better branding

Understanding audiences for better branding

In general , consultants are collegial, but they don’t usually comment on each other’s work. It’s that whole competitive thing. But this exception is worth making because I’m an alumnus of the consulting firm that initiated this research study, respect their work, was involved in the inception of the study in its early iterations—and most...