Museum Branding
When Branding is unnecessary

When Branding is unnecessary

It’s beautiful, sunny, and warm in New York today, just as beautiful as it was Tuesday morning, September 11, 2001 almost ten years ago. In fact, that “message” of sorts is often mentioned when people begin to tell the story of 9/11 and that personal context is part of what connects us all to that...
The Guggenheim – Leveraging their brand

The Guggenheim – Leveraging their brand

Back in January, “Helsinki announced that it has commissioned the Solomon R. Guggenheim Foundation to undertake a feasibility study to examine the possibility of building a new Guggenheim Museum in Finland.” While around for some time, museum branding is still in its infancy, but the Guggenheim is at the forefront. Do you need five museums...