Buzz without Billboards
Sometimes it’s about a simple creative idea well executed. And sometimes it’s about creating buzz and intrigue long before one’s brand is launched. This is part of a series of construction barricades that line the perimeter of the site for the new Wallis Annenberg Center for the Performing Arts in Beverly Hills, launching in 2013....
National Maritime Museum: What’s the Brand Strategy?
In Creative Review, I read recently of the announcement of Greenwich, London’s National Maritime Museum and the launch of their new visual identity. The article states, “The new identity, the launch of which coincides with the opening of a new wing at the National Maritime Museum, encompasses not just the Museum itself, but also the...
Dinosaurs: Branding Beyond Extinction
Oh, c’mon, admit it! A wide-eyed, excited, little shiver went up your back at the mere mention of them, didn’t it? Who doesn’t love dinosaurs? I admit it. I’ve loved them since I was young. I still have my first dinosaur book. I watched the Flintstones with amusement. And in recent years I was a...
When Branding is unnecessary
It’s beautiful, sunny, and warm in New York today, just as beautiful as it was Tuesday morning, September 11, 2001 almost ten years ago. In fact, that “message” of sorts is often mentioned when people begin to tell the story of 9/11 and that personal context is part of what connects us all to that...
Redux: Single Brand Strategy
The topic, Single Brand Strategy, from two weeks ago intrigued a number of readers, so much that I thought I’d clarify some of my thoughts and expand on other aspects. First, I am not against arts organizations creating sub-brands (names, sometimes logos, and message points for some of your arts organization’s programs, events, series, or...
Mission of Access: The Royal Ballet
The New York Times article, “Beer. Nachos. Arena. Ballet?” highlights the recent effort of The Royal Ballet to expand access to its programming. In mid-June, the Company held four performances of Romeo and Juliet at South London’s The O2 arena, the world’s largest single-roofed structure, which holds up to 20,000 people depending on the event....