Increasing Attendance and Support: Branding, Does it Still Matter?
California Association of Museums Conference Moderator and Panelists James McNamara spoke as part of a panel, moderated by Joan G. Cumming, Senior Director of Marketing and Communications at the Autry National Center. Carol D. Martin, Principal at Martin & Stowe Research, a cultural arts research firm, and Irina Zadov, Director of Experience and Programs at the...
Redux: Make Your Brand Messages Come Alive
This quote has been the bane of my writing existence and the monkey on my back since high school. It and the time available are almost always at odds. But, it’s something we should all aspire to especially now as digital marketing is so prevalent. Some of you asked me to follow up on my...
Make Your Brand Messages Come Alive
Welcome. Isn’t that the first message we want people to know about your organization—both as an offering and as the feeling? Some of you wrote that for a brand consultant I spend much time focused on brand identities and other graphic communications. Guilty. I’m like you. I gravitate to the shiny object in front of...
Branding a Building or Building a Brand?
New York City Center opened its new season with improvements to its building exterior and a newly renovated interior. The architectural style of their Moorish Revival building reflects the theme of its original occupants. For those unfamiliar, City Center, a former Mecca Temple of the Ancient Arabic Order of the Nobles of the Mystic Shrine...
Brand Strategy vs. Design Strategy
In past essays such as Branding vs. Marketing: In case you missed that lecture and Position first, then logo, I’ve touched on brand strategy informing key organization messages and organization visual identity. I should clarify brand strategy vs. design strategy and what defines each. Over the years, we’ve received cultural arts RFPs that stated the...
BFFs: Digital & Cultural Arts Branding
Sure it was just a coincidence. But the juxtaposition was just too priceless to ignore. In one day I received: 1. Online information commemorating the 20th anniversary of the first website. 2. A promotional email from Capacity Interactive Inc. pitching their inaugural Digital Marketing Boot Camp for Arts Marketers. 3. A LinkedIn message from Museums...