Author Archive
Brand Strategy for the Cultural Field: A Conversation with James McNamara

Brand Strategy for the Cultural Field: A Conversation with James McNamara

The Chinese University of Hong Kong The Chinese University of Hong Kong invited James McNamara to speak with students working towards their master of arts degree in cultural management. This series includes six conversations on brand strategy for the cultural field with relevance for future and current cultural brand managers. Click on the links below or here to view...
Lumberyard: Positioning a Catalyst for the Performing Arts

Lumberyard: Positioning a Catalyst for the Performing Arts

RESEARCH & ANALYSIS • POSITION STATEMENT • POSITION PILLARS • IMAGE ATTRIBUTES • ORGANIZATION TAGLINE CONSULTATION • USAGE GUIDELINES Lumberyard.org Opportunity Lumberyard Contemporary Performing Arts, or as they were known at the time, ADI | American Dance Institute, came to Arts Branding with a new mission, a new name, and an anticipated facility in upstate New...
Aspen Music Festival and School: Brand Inspiration from Image and Legacy

Aspen Music Festival and School: Brand Inspiration from Image and Legacy

QUALITATIVE & QUANTITATIVE RESEARCH • BRAND STRATEGY • IMAGE ATTRIBUTES • POSITION STATEMENT • POSITION PILLARS • VISUAL IDENTITY • DIGITAL • WEBSITE • PRINT • BRAND GUIDELINES • LAUNCH & GOVERNANCE CONSULTATION • SEASON IDENTITY, DIGITAL & PRINT AspenMusicFestival.com Winner: The Drum Creative Awards Brand Identity Category Arts Branding had the pleasure of working...
MCC Theater: Discovery Before Decisions

MCC Theater: Discovery Before Decisions

QUALITATIVE & QUANTITATIVE RESEARCH • BRAND STRATEGY • IMAGE ATTRIBUTES • NAMING CONSULTATION MCCTheater.org Opportunity Permanent Home for Provocative Theater Arts Branding had the pleasure of working with MCC Theater as it made plans to build its first permanent theater complex. MCC Theater stands out in the crowded nonprofit, off-Broadway theater market of New York City....
IA Interior Architects: Refining and Underscoring Purpose

IA Interior Architects: Refining and Underscoring Purpose

QUALITATIVE RESEARCH AND ANALYSIS • LEADERSHIP PRESENTATION AND WORKSHOP • PURPOSE STATEMENT • CORE VALUES • KEY TRAITS • ACTIVATION IDEAS InteriorArchitects.com Opportunity IA Interior Architects is the one world’s foremost interior architecture and design firms and the founder of the field, with offices in major U.S. cities, Toronto, and London. As the firm entered...
Alden Theatre: A Logo in Need of a Qualifier

Alden Theatre: A Logo in Need of a Qualifier

INFORMATION STUDY & ANALYSIS • ORGANIZATION TAGLINE CONCEPTS & FINALISTS  • TAGLINE IDENTITY • USAGE GUIDELINES Alden Theatre Most of the time brand strategists and graphic designers strive for brevity and simplicity. But sometimes that can go a bit too far … Opportunity A New Logo but No Context The Alden Theatre came to Arts...